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Define your eyes with our collection of must-have eye makeup, including eyeshadows, mascaras and eyeliners. Sculpt your brows to perfection with our essential eyebrow makeup, shaping and blending with ease using our makeup brushes, and add instant volume and length with our false eyelashes.
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Frequently Asked Questions
How to do eye makeup step by step
Start your eye makeup by sweeping a neutral shade across your eyelids for a smooth base. Then, apply a darker shade to the crease for some depth and dimension. Next, define your eyes with a touch of eyeliner along your lash line, followed by mascara for all the volume and length you need. Finish off by shaping and filling your brows to frame your eyes and pull the whole look together.
Do you put eye makeup on first or foundation?
Usually, we recommend doing your eye makeup first. That way, you can easily remove any eyeshadow or eyeliner particles that fall before applying your foundation and concealer for a flawless finish.
How can I make my eye makeup last all day?
To make sure your makeup stays put, start with a good primer to create a smooth base. A pressed setting powder (like Velvet Veil™) can help lock in your eyeshadow, while smudge-proof mascaras and long-lasting eyeliners keep you looking fresh from morning to night.
How do I create a bold eye look?
For a bold eye look, go for black eyeliner and a winged cat eye and add depth with dark, rich eyeshadow shades. Finish off with a coat of mascara to make your lashes pop, or take it to the next level with false eyelashes for extra drama.